Pokémon Go has helped to double the gross sales of exterior battery packs within the U.S., in accordance with a brand new report from the NPD Group.
The recognition of the augmented actuality recreation has come at the price of a quicker draining battery for smartphone house owners, which in flip has brought about them to hunt out methods to increase their play time. The NPD Group says that whereas moveable battery packs gross sales grew by simply four% year-over-year for the six weeks previous to the launch of Pokemon Go, they have been up by an enormous 101% between July 10 and July 23, with unit gross sales of 1.2 million in that point interval.
“Pokémon Go is the summer time’s hottest recreation partly as a result of it makes use of options like location, movement sensors and augmented actuality in your smartphone- nevertheless, these options eat extra of the telephone’s battery life,” stated Ben Arnold, government director, business analyst for shopper know-how at The NPD Group. “As a method to compensate for the additional battery utilization, shoppers are shopping for moveable energy packs to allow them to proceed to play, uninterrupted.”