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Samsung admits it 'dissatisfied Observe followers' by skipping Observe 5 launch in Europe

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Samsung Europe CMO acknowledges fan marketing campaign to convey Observe 7’s predecessor to Europe.

With the arrival of the Samsung Galaxy Note 7 in Europe, it is solely pure that the corporate may tackle its predecessor’s absence from that market. That topic was tackled head-on on the London Unpacked occasion at present, the place Samsung Europe CMO David Lowes admitted that the corporate had disillusioned followers by skipping a European launch for the Galaxy Observe 5, and as an alternative providing the Galaxy S6 edge+ in European nations.

David Lowes

“At Samsung we take heed to our clients. We disenchanted our Word followers by not bringing [the Note 5] to Europe,” Lowes informed journalists in London at the moment.

“I can not consider any telephone that is supported a marketing campaign round its return,” referring to an internet petition to convey the Observe 5 to Europe which gained greater than 10,000 signatures.

The Galaxy Word 7 arrives in Europe on Sept. 2,, with pre-orders beginning Aug. 16.

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