Huawei has introduced its monetary outcomes for the primary half of 2016. The corporate noticed a gross sales income improve of 41.% over the identical interval final yr, with ¥77.four billion ($11.6 billion), with smartphone shipments up 25% to 60.56 million models.
With this progress, Huawei has captured 11.four% of the worldwide smartphone market. The corporate has additionally apparently taken 10% of the marketplace for telephones between $500 and $600. It is marketshare in China hit 18.6%, whereas the corporate additionally robust progress in creating markets Latin America and Central Asia.
Huawei Shopper Enterprise Group
First Half Outcomes for 2016
Outperforming the business with robust abroad progress
July 26 2016, Shenzhen, China – Huawei Shopper Enterprise Group introduced at present its 2016 half yr monetary outcomes: Gross sales income within the first half of 2016 elevated by 41% year-on-year to CNY¥ 77.four billion. Smartphone shipments stood at 60.56 million, a year-on-year improve of 25%. In line with IDC, international smartphone shipments within the first half of 2016 elevated by simply three.1%, indicating that Huawei’s progress has considerably outperformed the market.
Huawei Shopper Enterprise Group Chief Government Officer Richard Yu stated, “We noticed notably quick progress in historically high-end smartphone markets reminiscent of Europe and rising markets together with North Africa, Central Asia & Latin America.”
“We’ve got continued to take care of wholesome progress inside the extremely aggressive smartphone market, which is testomony to Huawei’s long-term dedication to innovation, anticipation of shopper development and twin technique of specializing in each home and worldwide markets. Trying to the longer term, we’ll proceed to work with our business companions to supply shoppers wonderful ranges of service and develop progressive new merchandise that mix know-how, high quality and elegance.”
Optimized income construction sees abroad progress surpassing home progress
Within the first half of 2016, Huawei Shopper Enterprise Group additional optimized its income construction, ensuing that the expansion in abroad markets is 1.6 occasions quicker than that of in mainland China. In accordance with GFK, by the top of Might 2016, Huawei’s share of the worldwide smartphone market reached 11.four%[1]. Among the many USD 500-600 smartphone market, Huawei’s share has elevated by 10%.[2].
Notably robust outcomes have been recorded in European smartphone markets and breakthrough in excessive finish market has been made. In accordance with GFK, Huawei’s smartphone market share has reached over 15% in some European nations. Within the historically excessive finish market, resembling UK, Germany and France, Huawei has achieved breakthrough in excessive finish market as nicely.
In key nations from North Africa and South Pacific, Huawei have gained some breakthroughs on market share. In Egypt, Huawei’s smartphone market share has reached over 20% and in New Zealand, Huawei’s share has reached over 15%[3].
Robust gross sales progress was additionally achieved in rising markets in Latin America and Central Asia. In some nations, Huawei’s year-on-year smartphone gross sales has doubled.
In China, Huawei continued to be the business chief with a market share of 18.6%, in response to GFK report in June.
Huawei is specializing in significant innovation
Having persistently demonstrated vital gross sales progress, Huawei Shopper Enterprise Group continues to point out a deep dedication to innovation in analysis and improvement from its R&D facilities all over the world, alongside repeated breakthroughs with its merchandise, channels and types.
Huawei’s flagship merchandise, such because the P9, Mate eight, Honor V8 and MateBook, have been well-received by shoppers worldwide. Gross sales quantity of the Mate eight elevated by 65% compared with gross sales of the Mate 7 throughout the identical interval in 2015. Moreover, four.5 million P9 and P9 Plus units have additionally been bought, of which the variety of units bought internationally elevated by 120% compared with gross sales of the P8 throughout the identical interval in 2015. MateBook, Huawei’s first 2-in-1 pocket book product, has been made obtainable in lots of nations worldwide, together with USA.
Huawei Shopper Enterprise Group continues to uphold its strategic commitments worldwide. As of Might 2016, there have been 35,000 retail shops all over the world providing Huawei merchandise, a rise of 116% on the identical interval final yr. And based on GFK, Huawei international outlets protection has reached about 150 thousand globally.
The model has endeavored to proceed investing advertising assets in sports activities, way of life, style and leisure, amongst different classes, which helps to deliver the model to life and join with shoppers throughout the globe, growing consciousness and recognition of Huawei worldwide. Huawei additionally continues to work with many market-leading companions together with Leica, Swarovski, Harman Kardon, Audi, Google, Microsoft and Intel, amongst others, to supply shoppers superior business innovation.
In 2016, Huawei was as soon as once more named within the BrandZTM Prime 100 Most Useful International Manufacturers. Huawei’s worth of US$18,652 million noticed the model leap from 70th place in 2015 to 50th in 2016.
Huawei is well-positioned to proceed its presence within the smartphone, wearable, sensible house and cloud markets, turning into itself into an end-to-end options and platform service supplier, and providing shoppers a extra handy and clever approach to join their lives.